Ciência na Rua
Journalism
The mission of Ciência na Rua is to contribute to the expansion of scientific culture in the country by experimenting with multiple narrative forms capable of sparking interest and making information from the frontiers of science, technology, and innovation accessible to young audiences without specialized training.
Projects
Talk about science humorously and simply, focusing on young and low-income audiences. The “Ciência na rua” (Science on the Street) journalistic project seeks to encourage the development of scientific culture in Brazil and awaken scientific vocations in young people, especially low-income people. Through producing content such as articles and videos, the brand aims to reach young audiences between 14 and 25 years old, helping to ensure that science and the production of scientific knowledge are appropriate and part of everyone’s life.
